MANAGERIAL COMMUNIACATION
Communication is the sum of all the things one person does
when he wants to create understanding in the mind of another
Features of Communication
n Two
people
n Sequential
process
n Continuous
activity
n Pervasive
function
n Transference
of meaning and understanding
Importance of Communication
n Basis
of action
n Facilitates
planning
n Helps
in decision making
n Means
of coordination
n Improves
relationships
n Improves
motivation and morale
THE COMMUNICATION PROCESS
n 1.
Sender: the sender is anyone who wishes (i) to convey an idea or concept to
others, (ii) to seek information
or (iii) to express a thought or emotion
2.
Encoding: the sender encodes the idea by selecting symbols with
which he can compose a message.
Encoding is the use of suitable verbal or non verbal symbols for sending the
message
n 3.
Message: the message is what is conveyed by the sender. It is the heart of
communication.
n 4.
Channel: the message is sent through a channel, which is the communication
carrier. It may be face to face talk, telephone, a formal report, computer
radio etc
n 5.
Receiver: the receiver is the person who is supposed to receive the message
n 6.
Decoding: process by which the receiver translates the message into the
terms that are meaningful to him.
n 7.
Feedback: it is the response by the receiver to the sender’s message.
n 8.
Noise: any interference with a message that hampers the sharing of meaning
between the sender and receiver
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