DIRECTING

DIRECTING

  01:47    Rahul R

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Direction is telling people what to do, and seeing that they do it to the best of their ability. It is through directing that managers get the work done through people

•         Issuing orders and instructions by a superior to his subordinates. (communication)

•         Guiding, advising and helping subordinates in the proper methods of work. (leadership)

•         Motivating them to achieve goals by providing incentives, good working environment, etc (motivation)

•         Supervising subordinates to ensure compliance with plans (supervision)

Features

•         Deals with people – inspires people to achieve goals

•         Seeks performance – direction makes things happen. It translates plans into action. It makes people goal-oriented

•         Provides a link – provides an important link between different functions in an organization

•         Pervasive – performed by all managers at all levels.

•         Dynamic and continuous – a manager needs to direct, guide, teach, motivate and lead his subordinates on a continuous basis

Importance

•         Initiates action : managers must initiate action by

–        Issuing orders

–        Providing guidance

–        Supervising work

–        Motivating subordinates to realise goals.

Direction makes things happen

Achieves integration

direction creates harmony and cooperation among the members of a group. Direction secures the wholehearted cooperation of people at all levels through good communication, people oriented supervision and motivation. It tries to integrate the efforts of individuals in a proper way

Motivates people

•         Direction motivates employees to achieve superior performance.

•         Employees are made to realize that their performance alone guarantees organization’s success.

Facilitates changes

•         Direction facilitates necessary changes in an organization.

•         It helps an organization to introduce changes smoothly.

Attains balance and stability

•         Direction helps an organization to strike a harmonious balance between individual needs and organizational demands.

People are made to work hard in an attempt to realize organizational goals and thereby earn their rewards