STRATEGIC PLANNING
Strategic planning is the process
of thinking through the current mission of the organization and the current
environmental conditions facing it, and then setting forth a guide for
tomorrow’s decisions and results. Strategic planning is built on fundamental
concepts: those current decisions are based on future conditions and results.
Important ingredients of strategic plans
1)
Market
environment
The first element is the existing
market and the demand of the product or service that we want to produce or
promote. We need to explore and analyze the market environment and pattern of
demand.
